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Pizza Hut x TMNT: Sewer Delivery
Awards: One Show: 2 Merit | Webbys: People's Voice Winner | National ADDYs: Gold | Clio: Silver​
What goes together better than Pizza Hut and Ninja Turtles? Nothing. So when Seth Rogen decided to drop a new TMNT movie, we were there every step of the way, from packaging, social, TV, AR games and even Sewer Deliveries. Cuz turtles, duh.
:30 TV: Proud to say Seth Rogen read and killed several scripts before we all landed on this one.
Pizza Power AR Game: We gave fans the chance to deliver pizza to the Turtles in their own town with this Pokemon Go style AR game. Scan the box, deliver the pizzas and get tipped with real food. ​
Activation | Underground Delivery: We took Turtle delivery a step further and actually brought pizzas to where they are – the sewers. Well, actually a New York City Subway station. ​​
AD: Jane Choi
CD: Brandon Curl & Dale Austin
Agency: GSD&M
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