top of page
Autotrader | Private Seller Exchange
Autotrader wanted a unique take on the classic testimonial video to ease consumers fears of buying or selling privately on their Private Seller Exchange. So we took real testimonials and wrote them for the screen, found an animation style they liked, filmed real actors reading the scripts and used AI filters and a ton of editing to bring them to life in cartoon form. It was a learning experience to say the least. But what we got was a repeatable, distinct series that shows anyone that buying or selling on PSX is a no brainer.
AD: Nikeia McMillon, Zoe Bennett
CD: Lance Krall
Agency: Dagger
bottom of page